I think the issue in this particular case was not so much about homophobia on their part as much as it was about keeping an image that they had both worked hard for. Being a famous actor these days is all about image. Both Ledger and Gyllenhaal had reached a point when they made this movie where they were frequently in the news. Thus it is vital for their career that they both maintain an image that is good. This is not to say that being seen as gay is wrong, their are many gay actors who are very appreciated. The issue here is that both Ledger and Gyllenhaal are most likely not gay, and thus they do not want anybody thinking that they are. i do not think an openly gay man would have people believe that they are straight, especially not other potential gay partners.
Gyllenhaal and Ledger were seen somewhat as sex symbols. Not as much as some more famous actors, but they were definitely good looking to most women in America. So I think they just didn't want to loose that appeal.
I may just be easily fooled by movies, but I don't see how two actors who could play gay roles that realistically and that passionately could really be uncomfortable with homosexuality.
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