
A major part of both the book and film involves the link between masculinity and consumerism. Tyler believes that because Generation X has not really had a defining culture or war, its members have become apathetic, always following the latest trends and fads in order to achieve some form of "happiness". The lack of a defining figure also applies to men; since many members of the titular fight club were raised by single mothers, they lacked a father figure to guide them and teach them life lessons. As a result, they end up trying to fill that void by spending their money on essentially worthless material. But when Tyler starts up the fight club, these men now have a motivation to work out and live better.
Interestingly enough, Norton also portrayed nebbish scientist Bruce Banner in Zak Penn's 2008 film, The Incredible Hulk; in interviews, Penn has noted the similarities between the raging, savage green Hulk and the pure id of Tyler Durden.
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